The Sideline NIL ReportUCLA Men's Basketball
UCLA sideline stock
Brandon Williams
G · Sophomore · #5 · 6' 7" · 230 lbs · 3★ recruit
From Queens, NY
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Sideline market estimate
$1.4M
UCLA sideline stock
Brandon Williams
G · Sophomore · #5 · 6' 7" · 230 lbs · 3★ recruit
From Queens, NY
Loading live player file…
Sideline market estimate
$1.4M
UCLA sideline stock
G · Sophomore · #5 · 6' 7" · 230 lbs
★★★★★3★ RecruitFrom Queens, NY
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Sophomore
Jersey
#5
Height
6' 7"
Weight
230 lbs
Hometown
Sideline market estimate
$1.4M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $2.05M
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Brandon Williams is a 6' 7" 230 lbs Sophomore Guard for UCLA and is listed by ESPN from Queens, NY. The Sideline places the player 3rd within the current UCLA men's basketball roster and No. 160 nationally across the tracked NIL market. The $1.4M headline is The Sideline's best current estimate and $2.05M is the allocation used to reconcile the sport pool.
Pool share by sport
18.8%
Men's Basketball pool: $10.9M
Pool share of school
5.0%
UCLA roster market: $41.15M
Roster dollars tracked
$10.9M
UCLA Men's Basketball pool-accounting sum
Coverage hits
1
Recent NIL-related articles found
Queens, NY
Roster status
Active
Current listing
UCLA Bruins
Recruit rating
3-star
Recruiting profile
Rated recruit
High school: University Of Detroit Jesuit
From: Detroit, MI
Class: 2026 / CB
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Brandon Williams, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.4M headline case.
The visible base estimate is $1.4M. The pool-accounting allocation is $2.05M, equal to about 18.8% of the UCLA men's basketball market. The player ranks 3rd on that roster and No. 160 in The Sideline's national player index.
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UCLA NIL
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Other UCLA G estimates.
