Texas · football

Jordon Johnson-Rubell

DB · Sophomore · #23 · 5' 10" · 189 lbs

From Fort Worth, TX

Estimated 2026 NIL Value

$225K to $660K

Midpoint estimate: $410Kmedium confidence

How we got there

Texas total NIL spend$74M
Football pool share$57.72M
Average per roster spot$549.7K
Position (DB) multiplier2.40x
Class year (Sophomore) multiplier0.85x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Texas DBs

Kobe Black

Sophomore · #6

$500K

McCoy Bruce

Freshman · #35

$200K

Caleb Chester

Freshman · #25

$220K

Jackson Duffey

Freshman · #48

$200K

Xavier Filsaime

Sophomore · #17

$410K

Graham Gillespie

Senior · #38

$660K

ESPN profile