The Sideline NIL ReportTexas Tech Football
Texas Tech sideline stock
Stephen Cannon
QB · Freshman · #12 · 6' 2" · 205 lbs · 3★ recruit
From Savannah, GA
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Sideline market estimate
$348K
Texas Tech sideline stock
Stephen Cannon
QB · Freshman · #12 · 6' 2" · 205 lbs · 3★ recruit
From Savannah, GA
Loading live player file…
Sideline market estimate
$348K
Texas Tech sideline stock
QB · Freshman · #12 · 6' 2" · 205 lbs
★★★★★3★ RecruitFrom Savannah, GA
Live player file
Latest source check Aug 15, 2026
Position
Quarterback
Class
Freshman
Jersey
#12
Height
6' 2"
Weight
205 lbs
Hometown
Sideline market estimate
$348K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $366K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Stephen Cannon is a 6' 2" 205 lbs Freshman Quarterback for Texas Tech and is listed by ESPN from Savannah, GA. The Sideline places the player 29th within the current Texas Tech football roster. The $348K headline is The Sideline's best current estimate and $366K is the allocation used to reconcile the sport pool.
Pool share by sport
1.1%
Football pool: $32.1M
Pool share of school
0.8%
Texas Tech roster market: $46.3M
Roster dollars tracked
$32.1M
Texas Tech Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Savannah, GA
Roster status
Active
Current listing
Texas Tech Red Raiders
Recruit rating
3-star
Recruiting profile
3-star / No. 921 nationally
Rating: 0.8744
High school: Benedictine Military School
From: Savannah, GA
Class: 2026 / QB
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Stephen Cannon, the current roster role, class, recruiting signal, program market, and available market evidence produce a $348K headline case.
The visible base estimate is $348K. The pool-accounting allocation is $366K, equal to about 1.1% of the Texas Tech football market. The player ranks 29th on that roster.
School NIL Page
Texas Tech NIL
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Other Texas Tech QB estimates.
