SMU · football

Jalen Cooper

WR · Freshman · #9 · 6' 2" · 180 lbs

From Cibolo, TX

Estimated 2026 NIL Value

$67K to $175K

Midpoint estimate: $120Kmedium confidence

How we got there

SMU total NIL spend$14.5M
Football pool share$11.31M
Average per roster spot$107.7K
Position (WR) multiplier2.30x
Class year (Freshman) multiplier0.75x
Jersey heuristic1.12x
Roster role proxy1.75x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other SMU WRs

Lance Beeghley

Freshman · #34

$110K

Carterrious Brown

Freshman · #11

$115K

Keaton Cheves

Junior · #39

$150K

Dylan Goffney

Senior · #18

$165K

Case Holleron

Sophomore · #83

$135K

Yamir Knight

Junior · #8

$83K

ESPN profile