The Sideline NIL ReportSMU Football
SMU sideline stock
Jalen Cooper
WR · Sophomore · #10 · 6' 2" · 180 lbs · 4★ recruit
From Cibolo, TX
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Sideline market estimate
$379K
SMU sideline stock
Jalen Cooper
WR · Sophomore · #10 · 6' 2" · 180 lbs · 4★ recruit
From Cibolo, TX
Loading live player file…
Sideline market estimate
$379K
SMU sideline stock
WR · Sophomore · #10 · 6' 2" · 180 lbs
★★★★★Live player file
Latest source check Aug 21, 2026
Position
Wide Receiver
Class
Sophomore
Jersey
#10
Height
6' 2"
Weight
180 lbs
Hometown
From Cibolo, TX
Sideline market estimate
$379K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $338K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Jalen Cooper is a 6' 2" 180 lbs Sophomore Wide Receiver for SMU and is listed by ESPN from Cibolo, TX. The Sideline places the player 14th within the current SMU football roster. The $379K headline is The Sideline's best current estimate and $338K is the allocation used to reconcile the sport pool.
Pool share by sport
2.0%
Football pool: $16.65M
Pool share of school
1.2%
SMU roster market: $27.2M
Roster dollars tracked
$16.65M
SMU Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Cibolo, TX
Roster status
Active
Current listing
SMU Mustangs
Recruit rating
4-star
Recruiting profile
4-star / No. 154 nationally
Rating: 0.9350
High school: Steele
From: Cibolo, TX
Class: 2025 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Jalen Cooper, the current roster role, class, recruiting signal, program market, and available market evidence produce a $379K headline case.
The visible base estimate is $379K. The pool-accounting allocation is $338K, equal to about 2.0% of the SMU football market. The player ranks 14th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other SMU WR estimates.
