Sam Houston has grown its NIL program in CUSA after FBS reclassification.
Football is estimated at $3-3.5M for 2025-26. The Huntsville, Texas market is small but the program has a dedicated fan base.
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The Sideline Staff·NIL DeskSam Houston NIL Spending — $6M Est. 2026
Estimated NIL Spend
$6M
2025–26 est.
Top Sport
Football
$4.5M
Sam Houston has grown its NIL program in CUSA after FBS reclassification.
Football is estimated at $3-3.5M for 2025-26. The Huntsville, Texas market is small but the program has a dedicated fan base.
The $6M figure above combines two sources permitted under the House v. NCAA settlement: Sam Houston's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $4.5M.
Sam Houston is estimated to spend $6M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #139 nationally among Division I programs.
Sam Houston competes in the CUSA at the G5 level.
Football is Sam Houston's top NIL-funded sport with approximately $4.5M in estimated 2026 spending.
Sam Houston's $6M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.
Sam Houston's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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