The Sideline NIL ReportOle Miss Football

Ole Miss sideline stock

Johntay Cook II

WR · Senior · #0 · 5' 11" · 190 lbs

★★★★★5★ Recruit

From Desoto, TX

Johntay Cook II is a 5' 11" 190 lbs Senior Wide Receiver for Ole Miss and is listed by ESPN from Desoto, TX. The Sideline places the player 8th within the current Ole Miss football roster and No. 398 nationally across the tracked NIL market. The $984.9K headline is The Sideline's best current estimate and $984.9K is the allocation used to reconcile the sport pool.

View Ole Miss NIL Page ESPN player profile

2026 NIL estimate

$984.9K

Best current estimate based on role, roster, recruiting, and school-pool evidence.

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

3.1%

Football pool: $31.8M

Pool share of school

2.1%

Ole Miss roster market: $46.75M

Roster dollars tracked

$31.8M

Ole Miss Football pool-accounting sum

Coverage hits

No fresh NIL chatter found

Live player file

Roster, recruiting and production

API refreshed

Latest source check Jul 22, 2026

Position

Wide Receiver

Class

Senior

Jersey

Height

5' 11"

Weight

190 lbs

Hometown

Desoto, TX

Roster status

Active

Current listing

Ole Miss Rebels

Recruit rating

5-star

Recruiting profile

5-star / No. 31 nationally

Rating: 0.9834

High school: DeSoto

From: DeSoto, TX

Class: 2023 / WR

Connected sourcesESPN roster profileCollege Football Data recruiting

Sideline Data Desk

Player market brief

2026 NIL Market Index

The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Johntay Cook II, the current roster role, class, recruiting signal, program market, and available market evidence produce a $984.9K headline case.

The visible base estimate is $984.9K. The pool-accounting allocation is $984.9K, equal to about 3.1% of the Ole Miss football market. The player ranks 8th on that roster and No. 398 in The Sideline's national player index.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology

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NIL coverage and deal chatter

We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.

No fresh NIL-specific coverage turned up for Johntay Cook II. That usually means the range above is leaning more on roster context and school-level reporting than on newly published player-specific deal coverage.