The Sideline NIL ReportNorth Carolina Football
North Carolina sideline stock
Miles O'Neill
QB · Sophomore · #8 · 6' 5" · 220 lbs · 3★ recruit
From Marblehead, MA
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Sideline market estimate
$391K
North Carolina sideline stock
Miles O'Neill
QB · Sophomore · #8 · 6' 5" · 220 lbs · 3★ recruit
From Marblehead, MA
Loading live player file…
Sideline market estimate
$391K
North Carolina sideline stock
QB · Sophomore · #8 · 6' 5" · 220 lbs
★★★Live player file
Latest source check Aug 20, 2026
Position
Quarterback
Class
Sophomore
Jersey
#8
Height
6' 5"
Weight
220 lbs
Hometown
From Marblehead, MA
Sideline market estimate
$391K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $816K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Miles O'Neill is a 6' 5" 220 lbs Sophomore Quarterback for North Carolina and is listed by ESPN from Marblehead, MA. The Sideline places the player 12th within the current North Carolina football roster. The $391K headline is The Sideline's best current estimate and $816K is the allocation used to reconcile the sport pool.
Pool share by sport
3.9%
Football pool: $20.95M
Pool share of school
2.2%
North Carolina roster market: $37.4M
Roster dollars tracked
$20.95M
North Carolina Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Marblehead, MA
Roster status
Active
Current listing
North Carolina Tar Heels
Recruit rating
4-star
Recruiting profile
4-star / No. 308 nationally
Rating: 0.9057
High school: Hun School
From: Princeton, NJ
Class: 2024 / QB
Transfer history
Texas A&M to North Carolina
2026 portal cycle / Jan 6, 2026 / Immediate
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Miles O'Neill, the current roster role, class, recruiting signal, program market, and available market evidence produce a $391K headline case.
The visible base estimate is $391K. The pool-accounting allocation is $816K, equal to about 3.9% of the North Carolina football market. The player ranks 12th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other North Carolina QB estimates.
