North Carolina · football

Max Johnson

QB · Senior · #14 · 6' 5" · 225 lbs

From Athens, GA

Estimated 2026 NIL Value

$940K to $2.75M

Midpoint estimate: $1.7Mmedium confidence

How we got there

North Carolina total NIL spend$30M
Football pool share$23.4M
Average per roster spot$222.9K
Position (QB) multiplier14.00x
Class year (Senior) multiplier1.50x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other North Carolina QBs

Bryce Baker

Freshman · #2

$630K

Gio Lopez

Sophomore · #7

$1.2M

DJ Mazzone

Sophomore · #15

$970K

Andres Miyares Jr.

Sophomore · #18

$970K

Au'Tori Newkirk

Freshman · #10

$510K

ESPN profile