North Carolina · football

Bryce Baker

QB · Freshman · #2 · 6' 3" · 205 lbs

From Kernersville, NC

Estimated 2026 NIL Value

$345K to $1M

Midpoint estimate: $630Kmedium confidence

How we got there

North Carolina total NIL spend$30M
Football pool share$23.4M
Average per roster spot$222.9K
Position (QB) multiplier14.00x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.35x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other North Carolina QBs

Max Johnson

Senior · #14

$1.7M

Gio Lopez

Sophomore · #7

$1.2M

DJ Mazzone

Sophomore · #15

$970K

Andres Miyares Jr.

Sophomore · #18

$970K

Au'Tori Newkirk

Freshman · #10

$510K

ESPN profile