The Sideline NIL ReportNorth Carolina Football
North Carolina sideline stock
Jonah Rodriguez
OL · Junior · #54 · 6' 4" · 294 lbs · 3★ recruit
From San Diego, CA
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Sideline market estimate
$147.5K
North Carolina sideline stock
Jonah Rodriguez
OL · Junior · #54 · 6' 4" · 294 lbs · 3★ recruit
From San Diego, CA
Loading live player file…
Sideline market estimate
$147.5K
North Carolina sideline stock
OL · Junior · #54 · 6' 4" · 294 lbs
★★★★★3★ RecruitFrom San Diego, CA
Live player file
Latest source check Aug 15, 2026
Position
Offensive Lineman
Class
Junior
Jersey
#54
Height
6' 4"
Weight
294 lbs
Hometown
Sideline market estimate
$147.5K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $105K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Jonah Rodriguez is a 6' 4" 294 lbs Junior Offensive Lineman for North Carolina and is listed by ESPN from San Diego, CA. The Sideline places the player 45th within the current North Carolina football roster. The $147.5K headline is The Sideline's best current estimate and $105K is the allocation used to reconcile the sport pool.
Pool share by sport
0.5%
Football pool: $20.7M
Pool share of school
0.3%
North Carolina roster market: $35.45M
Roster dollars tracked
$20.7M
North Carolina Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
San Diego, CA
Roster status
Active
Current listing
North Carolina Tar Heels
Recruit rating
3-star
Recruiting profile
3-star / No. 1006 nationally
Rating: 0.8642
High school: Madison
From: San Diego, CA
Class: 2023 / OT
Transfer history
Arizona to Southwestern (KS)
2025 portal cycle / Mar 2, 2025 / Immediate
San Diego State to Arizona
2024 portal cycle / Apr 24, 2024 / Immediate
Sideline Data Desk
Offensive-line value is driven by starting scarcity, retention importance, recruiting pedigree, and the premium attached to protecting high-value offenses. For Jonah Rodriguez, the current roster role, class, recruiting signal, program market, and available market evidence produce a $147.5K headline case.
The visible base estimate is $147.5K. The pool-accounting allocation is $105K, equal to about 0.5% of the North Carolina football market. The player ranks 45th on that roster.
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North Carolina NIL
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Other North Carolina OL estimates.
