New Orleans is a Southland program without football.
New Orleans is a unique commercial NIL market from culture, tourism, music, and entertainment industries.
TS
The Sideline Staff·NIL DeskNew Orleans NIL Spending — $1.5M Est. 2026
Estimated NIL Spend
$1.5M
2025–26 est.
Top Sport
Men's Basketball
$1.2M
New Orleans is a Southland program without football.
New Orleans is a unique commercial NIL market from culture, tourism, music, and entertainment industries.
The $1.5M figure above combines two sources permitted under the House v. NCAA settlement: New Orleans's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $1.2M.
New Orleans is estimated to spend $1.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #255 nationally among Division I programs.
New Orleans competes in the Southland at the Lower-Tier level.
Men's Basketball is New Orleans's top NIL-funded sport with approximately $1.2M in estimated 2026 spending.
New Orleans's $1.5M NIL budget can be compared against every Southland program and all 357 Division I schools on The Sideline's NIL Tracker.
New Orleans's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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