Montana is the Big Sky's most decorated football program.
Football under Bobby Hauck is estimated at $2.5-3M for 2025-26, elite for the FCS level.
Montana NIL Spending — $4.5M Est. 2026

Estimated NIL Spend
$4.5M
2025–26 est.
Top Sport
Football
$3.5M
Montana is the Big Sky's most decorated football program.
Football under Bobby Hauck is estimated at $2.5-3M for 2025-26, elite for the FCS level.
The $4.5M figure above combines two sources permitted under the House v. NCAA settlement: Montana's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $3.5M.
Montana is estimated to spend $4.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #159 nationally among Division I programs.
Montana competes in the Big Sky at the FCS level.
Football is Montana's top NIL-funded sport with approximately $3.5M in estimated 2026 spending.
Montana's $4.5M NIL budget can be compared against every Big Sky program and all 357 Division I schools on The Sideline's NIL Tracker.
Montana's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Montana against any other program — side-by-side NIL spend by sport.
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