The Sideline NIL ReportMichigan Football
Michigan sideline stock
Travis Johnson
WR · Freshman · #13 · 6' 2" · 185 lbs · 4★ recruit
From Chesapeake, VA
Loading live player file…
Sideline market estimate
$323K
Michigan sideline stock
Travis Johnson
WR · Freshman · #13 · 6' 2" · 185 lbs · 4★ recruit
From Chesapeake, VA
Loading live player file…
Sideline market estimate
$323K
Michigan sideline stock
WR · Freshman · #13 · 6' 2" · 185 lbs
★★★★Live player file
Latest source check Aug 15, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#13
Height
6' 2"
Weight
185 lbs
Hometown
From Chesapeake, VA
Sideline market estimate
$323K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $269K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Travis Johnson is a 6' 2" 185 lbs Freshman Wide Receiver for Michigan and is listed by ESPN from Chesapeake, VA. The Sideline places the player 32nd within the current Michigan football roster. The $323K headline is The Sideline's best current estimate and $269K is the allocation used to reconcile the sport pool.
Pool share by sport
0.9%
Football pool: $30M
Pool share of school
0.6%
Michigan roster market: $41.6M
Roster dollars tracked
$30M
Michigan Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Chesapeake, VA
Roster status
Active
Current listing
Michigan Wolverines
Recruit rating
4-star
Recruiting profile
4-star / No. 125 nationally
Rating: 0.9481
High school: Oscar Smith
From: Chesapeake, VA
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Travis Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $323K headline case.
The visible base estimate is $323K. The pool-accounting allocation is $269K, equal to about 0.9% of the Michigan football market. The player ranks 32nd on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Michigan WR estimates.
