The Sideline NIL ReportMichigan Football
Michigan sideline stock
JJ Buchanan
WR · Sophomore · #6 · 6' 3" · 225 lbs
From Henderson, NV
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Sideline market estimate
$1.0M
Michigan sideline stock
JJ Buchanan
WR · Sophomore · #6 · 6' 3" · 225 lbs
From Henderson, NV
Loading live player file…
Sideline market estimate
$1.0M
Michigan sideline stock
WR · Sophomore · #6 · 6' 3" · 225 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Wide Receiver
Class
Sophomore
Jersey
#6
Height
6' 3"
Weight
225 lbs
Hometown
From Henderson, NV
Sideline market estimate
$1.0M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
JJ Buchanan is a 6' 3" 225 lbs Sophomore Wide Receiver for Michigan and is listed by ESPN from Henderson, NV. The Sideline places the player 5th within the current Michigan football roster and No. 338 nationally across the tracked NIL market. The $1.0M headline is The Sideline's best current estimate and $1.0M is the allocation used to reconcile the sport pool.
Pool share by sport
3.2%
Football pool: $31.3M
Pool share of school
2.1%
Michigan roster market: $47.65M
Roster dollars tracked
$31.3M
Michigan Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Henderson, NV
Roster status
Active
Current listing
Michigan Wolverines
Recruit rating
3-star
Recruiting profile
3-star / No. 569 nationally
Rating: 0.8841
High school: Coronado
From: Henderson, NV
Class: 2025 / ATH
Transfer history
Utah to Michigan
2026 portal cycle / Jan 12, 2026 / Immediate
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For JJ Buchanan, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.0M headline case.
The visible base estimate is $1.0M. The pool-accounting allocation is $1.0M, equal to about 3.2% of the Michigan football market. The player ranks 5th on that roster and No. 338 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Michigan WR estimates.
