Merrimack is a MAAC program that recently completed its transition to Division I from Division II.
The North Andover market benefits from Boston area proximity.
TS
The Sideline Staff·NIL DeskMerrimack NIL Spending — $900K Est. 2026
Estimated NIL Spend
$900K
2025–26 est.
Top Sport
Men's Basketball
$600K
Merrimack is a MAAC program that recently completed its transition to Division I from Division II.
The North Andover market benefits from Boston area proximity.
The $900K figure above combines two sources permitted under the House v. NCAA settlement: Merrimack's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $600K.
Merrimack is estimated to spend $900K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #315 nationally among Division I programs.
Merrimack competes in the MAAC at the Basketball level.
Men's Basketball is Merrimack's top NIL-funded sport with approximately $600K in estimated 2026 spending.
Merrimack's $900K NIL budget can be compared against every MAAC program and all 357 Division I schools on The Sideline's NIL Tracker.
Merrimack's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Joe Burrow threw 60 touchdown passes during LSU's 2019 national-title season.
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