The Sideline NIL ReportMassachusetts Football
Massachusetts sideline stock
Kezion Dia-Johnson
WR · Junior · #8 · 6' 0" · 185 lbs · 3★ recruit
From Phoenix, AZ
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Sideline market estimate
$151K
Massachusetts sideline stock
Kezion Dia-Johnson
WR · Junior · #8 · 6' 0" · 185 lbs · 3★ recruit
From Phoenix, AZ
Loading live player file…
Sideline market estimate
$151K
Massachusetts sideline stock
WR · Junior · #8 · 6' 0" · 185 lbs
★★★★★3★ RecruitFrom Phoenix, AZ
Live player file
Latest source check Aug 15, 2026
Position
Wide Receiver
Class
Junior
Jersey
#8
Height
6' 0"
Weight
185 lbs
Hometown
Sideline market estimate
$151K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $139K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Kezion Dia-Johnson is a 6' 0" 185 lbs Junior Wide Receiver for Massachusetts and is listed by ESPN from Phoenix, AZ. The Sideline places the player 5th within the current Massachusetts football roster. The $151K headline is The Sideline's best current estimate and $139K is the allocation used to reconcile the sport pool.
Pool share by sport
4.9%
Football pool: $2.85M
Pool share of school
2.0%
Massachusetts roster market: $6.85M
Roster dollars tracked
$2.85M
Massachusetts Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Phoenix, AZ
Roster status
Active
Current listing
Massachusetts Minutemen
Recruit rating
3-star
Recruiting profile
3-star / No. 1336 nationally
Rating: 0.8567
High school: Desert Edge
From: Goodyear, AZ
Class: 2024 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Kezion Dia-Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $151K headline case.
The visible base estimate is $151K. The pool-accounting allocation is $139K, equal to about 4.9% of the Massachusetts football market. The player ranks 5th on that roster.
School NIL Page
Massachusetts NIL
Full school breakdown, roster search, market tiers, and position-by-position comps.
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Other Massachusetts WR estimates.
