Liberty NIL Spending — $10.5M Est. 2026
Estimated NIL Spend
$10.5M
2025–26 est.
Top Sport
Football
$7M
Liberty has been one of CUSA's most aggressive NIL programs.
Football is estimated at $5-6M for 2025-26. Basketball under Ritchie McKay has invested in the portal. Liberty's Christian university base creates a loyal donor community.
The $10.5M figure above combines two sources permitted under the House v. NCAA settlement: Liberty's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $7M.
Liberty is estimated to spend $10.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #91 nationally among Division I programs.
Liberty competes in the CUSA at the G5 level.
Football is Liberty's top NIL-funded sport with approximately $7M in estimated 2026 spending.
Liberty's $10.5M NIL budget can be compared against every CUSA program and all 357 Division I schools on The Sideline's NIL Tracker.
Liberty's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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