The Sideline NIL ReportLamar Football
Lamar sideline stock
Demarcus Rankin
DB · Senior · #8 · 5' 11" · 198 lbs
From Ferris, TX
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Sideline market estimate
$12.3K
Lamar sideline stock
Demarcus Rankin
DB · Senior · #8 · 5' 11" · 198 lbs
From Ferris, TX
Loading live player file…
Sideline market estimate
$12.3K
Lamar sideline stock
DB · Senior · #8 · 5' 11" · 198 lbs
From Ferris, TX
Live player file
Latest source check Aug 15, 2026
Position
Defensive Back
Class
Senior
Jersey
#8
Height
5' 11"
Weight
198 lbs
Hometown
Sideline market estimate
$12.3K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $11K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Demarcus Rankin is a 5' 11" 198 lbs Senior Defensive Back for Lamar and is listed by ESPN from Ferris, TX. The Sideline places the player 31st within the current Lamar football roster. The $12.3K headline is The Sideline's best current estimate and $11K is the allocation used to reconcile the sport pool.
Pool share by sport
0.6%
Football pool: $1.7M
Pool share of school
0.3%
Lamar roster market: $3.6M
Roster dollars tracked
$1.7M
Lamar Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Ferris, TX
Roster status
Active
Current listing
Lamar Cardinals
Sideline Data Desk
Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For Demarcus Rankin, the current roster role, class, recruiting signal, program market, and available market evidence produce a $12.3K headline case.
The visible base estimate is $12.3K. The pool-accounting allocation is $11K, equal to about 0.6% of the Lamar football market. The player ranks 31st on that roster.
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Lamar NIL
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Other Lamar DB estimates.
