The Sideline NIL ReportKentucky Football
Kentucky sideline stock
Matt Ponatoski
QB · Freshman · #9 · 6' 1" · 205 lbs · 4★ recruit
From Cincinnati, OH
Loading live player file…
Sideline market estimate
$490K
Kentucky sideline stock
Matt Ponatoski
QB · Freshman · #9 · 6' 1" · 205 lbs · 4★ recruit
From Cincinnati, OH
Loading live player file…
Sideline market estimate
$490K
Kentucky sideline stock
QB · Freshman · #9 · 6' 1" · 205 lbs
★★★★Live player file
Latest source check Aug 21, 2026
Position
Quarterback
Class
Freshman
Jersey
#9
Height
6' 1"
Weight
205 lbs
Hometown
From Cincinnati, OH
Sideline market estimate
$490K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $810.2K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Matt Ponatoski is a 6' 1" 205 lbs Freshman Quarterback for Kentucky and is listed by ESPN from Cincinnati, OH. The Sideline places the player 12th within the current Kentucky football roster. The $490K headline is The Sideline's best current estimate and $810.2K is the allocation used to reconcile the sport pool.
Pool share by sport
3.3%
Football pool: $24.4M
Pool share of school
1.7%
Kentucky roster market: $46.75M
Roster dollars tracked
$24.4M
Kentucky Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Cincinnati, OH
Roster status
Active
Current listing
Kentucky Wildcats
Recruit rating
4-star
Recruiting profile
4-star / No. 219 nationally
Rating: 0.9201
High school: Archbishop Moeller
From: Cincinnati, OH
Class: 2026 / QB
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Matt Ponatoski, the current roster role, class, recruiting signal, program market, and available market evidence produce a $490K headline case.
The visible base estimate is $490K. The pool-accounting allocation is $810.2K, equal to about 3.3% of the Kentucky football market. The player ranks 12th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Kentucky QB estimates.
