The Sideline NIL ReportKentucky Football
Kentucky sideline stock
Martels Carter Jr.
DB · Freshman · #0 · 6' 0" · 205 lbs · 4★ recruit
From Chattanooga, TN
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Sideline market estimate
$65K
Kentucky sideline stock
Martels Carter Jr.
DB · Freshman · #0 · 6' 0" · 205 lbs · 4★ recruit
From Chattanooga, TN
Loading live player file…
Sideline market estimate
$65K
Kentucky sideline stock
DB · Freshman · #0 · 6' 0" · 205 lbs
★★★★★4★ RecruitFrom Chattanooga, TN
Live player file
Latest source check Aug 15, 2026
Position
Defensive Back
Class
Freshman
Jersey
#0
Height
6' 0"
Weight
205 lbs
Hometown
Sideline market estimate
$65K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Martels Carter Jr. is a 6' 0" 205 lbs Freshman Defensive Back for Kentucky and is listed by ESPN from Chattanooga, TN. The Sideline places the player 36th within the current Kentucky football roster. The $65K headline is The Sideline's best current estimate and $65K is the allocation used to reconcile the sport pool.
Pool share by sport
0.4%
Football pool: $17.2M
Pool share of school
0.2%
Kentucky roster market: $35.8M
Roster dollars tracked
$17.2M
Kentucky Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Chattanooga, TN
Roster status
Active
Current listing
Kentucky Wildcats
Recruit rating
4-star
Recruiting profile
4-star / No. 259 nationally
Rating: 0.9123
High school: Paducah Tilghman
From: Paducah, KY
Class: 2025 / S
Sideline Data Desk
Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For Martels Carter Jr., the current roster role, class, recruiting signal, program market, and available market evidence produce a $65K headline case.
The visible base estimate is $65K. The pool-accounting allocation is $65K, equal to about 0.4% of the Kentucky football market. The player ranks 36th on that roster.
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Kentucky NIL
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Other Kentucky DB estimates.
