The Sideline NIL ReportKentucky Football
Kentucky sideline stock
Lance Heard
OL · Senior · #53 · 6' 6" · 325 lbs · 4★ recruit
From Bonita, LA
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Sideline market estimate
$2M
Kentucky sideline stock
Lance Heard
OL · Senior · #53 · 6' 6" · 325 lbs · 4★ recruit
From Bonita, LA
Loading live player file…
Sideline market estimate
$2M
Kentucky sideline stock
OL · Senior · #53 · 6' 6" · 325 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Offensive Lineman
Class
Senior
Jersey
#53
Height
6' 6"
Weight
325 lbs
Hometown
From Bonita, LA
Sideline market estimate
$2M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
Lance Heard is a 6' 6" 325 lbs Senior Offensive Lineman for Kentucky and is listed by ESPN from Bonita, LA. The Sideline places the player 1st within the current Kentucky football roster and No. 78 nationally across the tracked NIL market. The $2M headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.
Pool share by sport
8.2%
Football pool: $24.4M
Pool share of school
4.3%
Kentucky roster market: $46.75M
Roster dollars tracked
$24.4M
Kentucky Football pool-accounting sum
Coverage hits
1
Recent NIL-related articles found
Bonita, LA
Roster status
Active
Current listing
Kentucky Wildcats
Recruit rating
5-star
Recruiting profile
5-star / No. 16 nationally
Rating: 0.9874
High school: Neville
From: Monroe, LA
Class: 2023 / OT
Transfer history
Tennessee to Kentucky
2026 portal cycle / Jan 10, 2026 / Immediate
LSU to Tennessee
2024 portal cycle / Jan 2, 2024 / Immediate
Sideline Data Desk
Offensive-line value is driven by starting scarcity, retention importance, recruiting pedigree, and the premium attached to protecting high-value offenses. For Lance Heard, the current roster role, class, recruiting signal, program market, and available market evidence produce a $2M headline case.
The visible base estimate is $2M. The pool-accounting allocation is $2M, equal to about 8.2% of the Kentucky football market. The player ranks 1st on that roster and No. 78 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Kentucky OL estimates.
