Kentucky · football

Demarcus Gardner

DB · Freshman · #28 · 6' 0" · 178 lbs

From Cedartown, GA

Estimated 2026 NIL Value

$63K to $185K

Midpoint estimate: $115Kmedium confidence

How we got there

Kentucky total NIL spend$43M
Football pool share$33.54M
Average per roster spot$319.4K
Position (DB) multiplier2.40x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Kentucky DBs

Nasir Addison

Junior · #21

$350K

Ty Bryant

Junior · #14

$350K

Martels Carter Jr.

Freshman · #4

$155K

Cam Dooley

Sophomore · #18

$240K

Jantzen Dunn

Senior · #10

$420K

Grant Grayton

Freshman · #30

$115K

ESPN profile