Inside the Kent State NIL market
Kent State competes in the MAC at the G5 level. The Sideline's best current estimate for its varsity-athlete market is $3.5M. This is an independent market estimate, not reported school payroll or a sum of signed contracts.
- Current market estimate: $3.5M, ranking #226 nationally and #13 in the MAC. The sport pools and active-player allocations reconcile to this one school total.
- Where the value is concentrated: Football $2.1M, Other Sports $750K, Men's Basketball $650K.
- Evidence behind this page: The estimate uses active-roster composition, current market evidence, recruiting profile, sport economics, and MAC market context. ESPN supplies roster biography data, not NIL values.
- Latest update: Data refreshed August 10, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.

