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Kent State NIL Spending — $4.5M Est. 2026

Kent State
#157 Nationally
MAC
G5

Kent State

Estimated NIL Spend

$4.5M

2025–26 est.

Top Sport

Football

$3.3M

NIL Spend Analysis

Estimated 2025-26 Total
$4.5M
Competitive
vs #1 Overall ($74M)6.1%
#157
National
#12
Conference
Top 44%
Nationally
By Sport
TopFootball73%
  • Football$3.3M73%
  • Men's Basketball$900K20%
  • Other Sports$300K7%

Player NIL values

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Estimates use school pool, roster role, position, class, jersey, and recruiting stars.
NIL ProfileMAC · 2026
The Sideline

Kent State is a MAC program with a modest NIL operation.

Football is estimated at $2-2.5M for 2025-26. The Akron/Cleveland metro market proximity provides commercial NIL access.

TS
The Sideline Staff·NIL Desk
Updated daily

How Kent State's NIL Figure Is Estimated

The $4.5M figure above combines two sources permitted under the House v. NCAA settlement: Kent State's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $3.3M.

Kent State NIL FAQ

How much does Kent State spend on NIL in 2026?

Kent State is estimated to spend $4.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #157 nationally among Division I programs.

What conference does Kent State play in?

Kent State competes in the MAC at the G5 level.

Which Kent State sport gets the most NIL money?

Football is Kent State's top NIL-funded sport with approximately $3.3M in estimated 2026 spending.

How does Kent State compare to other MAC schools?

Kent State's $4.5M NIL budget can be compared against every MAC program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Kent State's NIL money come from?

Kent State's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

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Quick Stats

National Rank#157
ConferenceMAC
DivisionG5
Est. Total Spend$4.5M
Primary SportFootball

Nearby Rankings

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Did You Know?

Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.

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