The Sideline NIL ReportJames Madison Men's Basketball
James Madison sideline stock
Chance Lundy
G · Senior · #4 · 6' 0" · 170 lbs
From Woodbridge, VA
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Sideline market estimate
$279K
James Madison sideline stock
Chance Lundy
G · Senior · #4 · 6' 0" · 170 lbs
From Woodbridge, VA
Loading live player file…
Sideline market estimate
$279K
James Madison sideline stock
G · Senior · #4 · 6' 0" · 170 lbs
From Woodbridge, VA
Sideline market estimate
$279K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Chance Lundy is a 6' 0" 170 lbs Senior Guard for James Madison and is listed by ESPN from Woodbridge, VA. The Sideline places the player 3rd within the current James Madison men's basketball roster. The $279K headline is The Sideline's best current estimate and $279K is the allocation used to reconcile the sport pool.
Pool share by sport
12.1%
Men's Basketball pool: $2.3M
Pool share of school
2.5%
James Madison roster market: $11.35M
Roster dollars tracked
$2.3M
James Madison Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Senior
Jersey
#4
Height
6' 0"
Weight
170 lbs
Hometown
Woodbridge, VA
Roster status
Active
Current listing
James Madison Dukes
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Chance Lundy, the current roster role, class, recruiting signal, program market, and available market evidence produce a $279K headline case.
The visible base estimate is $279K. The pool-accounting allocation is $279K, equal to about 12.1% of the James Madison men's basketball market. The player ranks 3rd on that roster.
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