Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For Kela Moore, the current roster role, class, recruiting signal, program market, and available market evidence produce a $33K headline case.

The visible base estimate is $33K. The pool-accounting allocation is $30K, equal to about 1.4% of the Hawaii football market. The player ranks 18th on that roster.

Stay in the school universe

NIL coverage and deal chatter

We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.