Hawaii's NIL program operates in a geographically isolated but unique market.
Football under Timmy Chang is estimated at $2-2.5M for 2025-26. The program's travel cost structure limits NIL capacity.
TS
The Sideline Staff·NIL DeskHawaii NIL Spending — $4.5M Est. 2026
Estimated NIL Spend
$4.5M
2025–26 est.
Top Sport
Football
$2.5M
Hawaii's NIL program operates in a geographically isolated but unique market.
Football under Timmy Chang is estimated at $2-2.5M for 2025-26. The program's travel cost structure limits NIL capacity.
The $4.5M figure above combines two sources permitted under the House v. NCAA settlement: Hawaii's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $2.5M.
Hawaii is estimated to spend $4.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #156 nationally among Division I programs.
Hawaii competes in the Big West at the Lower-Tier level.
Football is Hawaii's top NIL-funded sport with approximately $2.5M in estimated 2026 spending.
Hawaii's $4.5M NIL budget can be compared against every Big West program and all 357 Division I schools on The Sideline's NIL Tracker.
Hawaii's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
Create a free account to share intel, analysis, and insights on this program's NIL situation.
Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Hawaii against any other program — side-by-side NIL spend by sport.
Compare Now
Free Weekly Newsletter
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.