George Mason

Inside the George Mason NIL market

George Mason is a Basketball program in the Atlantic 10. The Sideline values its current varsity-athlete market at $7.6M, a high-side estimate rather than a reported school payroll or sum of signed contracts.

• Market position: #133 nationally and #7 in the Atlantic 10. The pool-reconciled base case is $6.9M, with a supported range of $6.5M to $8.3M.
• Where the value is concentrated: Men's Basketball $4.3M, Women's Basketball $1.6M, Other Sports $1.6M.
• How athletes access NIL: value can come through third-party endorsements, donor or collective opportunities, licensed content, appearances, and school-facilitated benefits or revenue-sharing context. Those channels stay separate unless a school-specific public record supports a dollar figure.
• Evidence behind this page: The estimate uses active-roster composition, player evidence, recruiting profile, sport economics, and Atlantic 10 market context. ESPN supplies roster biography data, not NIL values.
• Notable public figures: No school-wide audited NIL total is currently in The Sideline evidence ledger. The most useful public figures are the Men's Basketball allocation of $4.3M and the #133 national market position.
• Latest update: Model V3, refreshed July 18, 2026. The Sideline Data Desk owns the estimates, sport allocations, rankings, audits, and corrections. Read the full methodology.