The Sideline NIL ReportElon Men's Basketball
Elon sideline stock
DeMarco Johnson
G · Freshman · #8 · 6' 4" · 176 lbs
From Long Beach, CA
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Sideline market estimate
$9.8K
Elon sideline stock
DeMarco Johnson
G · Freshman · #8 · 6' 4" · 176 lbs
From Long Beach, CA
Loading live player file…
Sideline market estimate
$9.8K
Elon sideline stock
G · Freshman · #8 · 6' 4" · 176 lbs
From Long Beach, CA
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Freshman
Jersey
#8
Height
6' 4"
Weight
176 lbs
Hometown
Sideline market estimate
$9.8K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
DeMarco Johnson is a 6' 4" 176 lbs Freshman Guard for Elon and is listed by ESPN from Long Beach, CA. The Sideline places the player 13th within the current Elon men's basketball roster. The $9.8K headline is The Sideline's best current estimate and $9.8K is the allocation used to reconcile the sport pool.
Pool share by sport
1.8%
Men's Basketball pool: $550K
Pool share of school
0.4%
Elon roster market: $2.35M
Roster dollars tracked
$550K
Elon Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Long Beach, CA
Roster status
Active
Current listing
Elon Phoenix
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For DeMarco Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $9.8K headline case.
The visible base estimate is $9.8K. The pool-accounting allocation is $9.8K, equal to about 1.8% of the Elon men's basketball market. The player ranks 13th on that roster.
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Elon NIL
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Other Elon G estimates.
