Drake NIL Spending — $5.5M Est. 2026
Estimated NIL Spend
$5.5M
2025–26 est.
Top Sport
Men's Basketball
$4.7M
Drake is one of the Missouri Valley's strongest basketball NIL programs.
Darian DeVries's tenure energized the collective before his departure to West Virginia. Men's basketball receives the primary investment in the Des Moines market.
The $5.5M figure above combines two sources permitted under the House v. NCAA settlement: Drake's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Men's Basketball the largest single-sport allocation at $4.7M.
Drake is estimated to spend $5.5M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #142 nationally among Division I programs.
Drake competes in the Missouri Valley at the Basketball level.
Men's Basketball is Drake's top NIL-funded sport with approximately $4.7M in estimated 2026 spending.
Drake's $5.5M NIL budget can be compared against every Missouri Valley program and all 357 Division I schools on The Sideline's NIL Tracker.
Drake's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
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