Player NIL profileColumbia Football
Columbia · Football
Will Rubalcava
DB · Senior · #4 · 6' 0" · 180 lbs
From Frisco, TX
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Estimated NIL value
$14.5K
Columbia · Football
Will Rubalcava
DB · Senior · #4 · 6' 0" · 180 lbs
From Frisco, TX
Loading live player file…
Estimated NIL value
$14.5K
Columbia · Football
DB · Senior · #4 · 6' 0" · 180 lbs
From Frisco, TX
Live player file
Latest source check Aug 28, 2026
Position
Defensive Back
Class
Senior
Jersey
#4
Height
6' 0"
Weight
180 lbs
Hometown
Estimated NIL value
$14.5K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $13K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Will Rubalcava is a 6' 0" 180 lbs Senior Defensive Back for Columbia and is listed by ESPN from Frisco, TX. Will Rubalcava ranks 26th within the current Columbia football roster. The modeled value is $14.5K, with $13K allocated to reconcile the sport pool.
Pool share by sport
0.8%
Football pool: $1.6M
Pool share of school
0.4%
Columbia roster market: $3.6M
Roster dollars tracked
$1.6M
Columbia Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Frisco, TX
Roster status
Active
Current listing
Columbia Lions
Sideline Data Desk
Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For Will Rubalcava, the current roster role, class, recruiting signal, program market, and available market evidence produce a $14.5K headline case.
The visible base estimate is $14.5K. The pool-accounting allocation is $13K, equal to about 0.8% of the Columbia football market. The player ranks 26th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Columbia DB estimates.
