Columbia · basketball

Gerard O'Keefe

G · Sophomore · #4 · 6' 3" · 195 lbs

From Memphis, TN

Estimated 2026 NIL Value

$2K to $5.5K

Midpoint estimate: $3.5Kmedium confidence

How we got there

Columbia total NIL spend$900K
Basketball pool share$117K
Average per roster spot$7.8K
Position (G) multiplier1.60x
Class year (Sophomore) multiplier0.95x
Jersey heuristic1.12x
Roster role proxy0.55x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other Columbia Gs

Edwin Bai

Freshman · #0

$4K

Avery Brown

Senior · #1

$4K

Josiah Cunningham

Sophomore · #8

$4K

Miles Franklin

Freshman · #24

$4K

Kenny Noland

Senior · #2

$4K

Nicolo Romanelli

Junior · #5

$900

ESPN profile