The Sideline NIL ReportColumbia Men's Basketball
Columbia sideline stock
Gerard O'Keefe
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
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Sideline market estimate
$50K
Columbia sideline stock
Gerard O'Keefe
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
Loading live player file…
Sideline market estimate
$50K
Columbia sideline stock
G · Sophomore · #4 · 6' 3" · 195 lbs
From Memphis, TN
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Sophomore
Jersey
#4
Height
6' 3"
Weight
195 lbs
Hometown
Sideline market estimate
$50K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Gerard O'Keefe is a 6' 3" 195 lbs Sophomore Guard for Columbia and is listed by ESPN from Memphis, TN. The Sideline places the player 8th within the current Columbia men's basketball roster. The $50K headline is The Sideline's best current estimate and $50K is the allocation used to reconcile the sport pool.
Pool share by sport
3.7%
Men's Basketball pool: $1.35M
Pool share of school
1.4%
Columbia roster market: $3.6M
Roster dollars tracked
$1.35M
Columbia Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Memphis, TN
Roster status
Active
Current listing
Columbia Lions
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Gerard O'Keefe, the current roster role, class, recruiting signal, program market, and available market evidence produce a $50K headline case.
The visible base estimate is $50K. The pool-accounting allocation is $50K, equal to about 3.7% of the Columbia men's basketball market. The player ranks 8th on that roster.
School NIL Page
Columbia NIL
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Other Columbia G estimates.
