Cal State Bakersfield is a Big West program without football.
Basketball receives the primary NIL investment. The Bakersfield/Central Valley market gives CSUB athletes decent commercial NIL access from agriculture and energy sectors.

Estimated NIL Spend
$800K
2025–26 est.
Top Sport
Men's Basketball
$500K
Cal State Bakersfield is a Big West program without football.
Basketball receives the primary NIL investment. The Bakersfield/Central Valley market gives CSUB athletes decent commercial NIL access from agriculture and energy sectors.
Central Valley market gives commercial NIL access
Baseball, track, volleyball, soccer, wrestling, cross country, golf
Hover any row for total spend & share of program budget.
Cal State Bakersfield ranks #345 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $800K across all sports. As a Lower-Tier program in the Big West, Cal State Bakersfieldcompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.
The Sideline's NIL Tracker compiles Cal State Bakersfield's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Cal State Bakersfield's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $500K.
NIL spending at Cal State Bakersfield continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Cal State Bakersfield's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Cal State Bakersfield directly to other programs on the NIL Compare tool.
Cal State Bakersfield is estimated to spend $800K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #345 nationally among Division I programs.
Cal State Bakersfield competes in the Big West at the Lower-Tier level.
Men's Basketball is Cal State Bakersfield's top NIL-funded sport with approximately $500K in estimated 2026 spending.
Cal State Bakersfield's $800K NIL budget can be compared against every Big West program and all 357 Division I schools on The Sideline's NIL Tracker.
Cal State Bakersfield's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
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