The Sideline

Cal State Bakersfield NIL Spending — $800K Est. 2026

Cal State Bakersfield
#345 Nationally
Big West
Lower-Tier

Cal State Bakersfield

Estimated NIL Spend

$800K

2025–26 est.

Top Sport

Men's Basketball

$500K

NIL Spend Analysis

Estimated 2025 Total
$800K
Budget-Conscious
vs #1 Overall ($1M)80.0%
#345
National
#1
Conference
Top Infinity%
Nationally
By Sport
Men's Basketball — $0.50M (62.5%)Other Sports — $0.20M (25.0%)Women's Basketball — $0.10M (12.5%)
TopMen's Basketball63%
Men's Basketball$500K62.5%
Other Sports$200K25.0%
Women's Basketball$100K12.5%
NIL ProfileBig West · 2026
The Sideline

Cal State Bakersfield is a Big West program without football.

Basketball receives the primary NIL investment. The Bakersfield/Central Valley market gives CSUB athletes decent commercial NIL access from agriculture and energy sectors.

TS
The Sideline Staff·NIL Desk
Updated daily

Estimated Spend by Sport

Men's Basketball$500K62.5%

Central Valley market gives commercial NIL access

Other Sports$200K25.0%

Baseball, track, volleyball, soccer, wrestling, cross country, golf

Women's Basketball$100K12.5%

Hover any row for total spend & share of program budget.

About Cal State Bakersfield NIL Spending in 2026

Cal State Bakersfield ranks #345 nationally in estimated NIL (Name, Image, and Likeness) spending for the 2025–26 athletic year, with a combined budget of $800K across all sports. As a Lower-Tier program in the Big West, Cal State Bakersfieldcompetes with the nation's top revenue-sharing and collective-funded programs to attract and retain top recruits, transfer-portal talent, and returning starters.

The Sideline's NIL Tracker compiles Cal State Bakersfield's reported NIL figures from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry sources. Numbers reflect estimates of Cal State Bakersfield's 2026 NIL budget allocations including football, men's basketball, women's basketball, baseball, softball, and Olympic sports where applicable. Men's Basketball represents the largest single-sport allocation at $500K.

NIL spending at Cal State Bakersfield continues to evolve following the House v. NCAA settlement, which permits direct revenue sharing with student-athletes starting in the 2025–26 academic year. Cal State Bakersfield's figures include both the school's revenue-share allocation and third-party collective deals from boosters and alumni networks. For broader context, view our complete NIL Tracker rankings or compare Cal State Bakersfield directly to other programs on the NIL Compare tool.

Schedule

2026

Cal State Bakersfield NIL FAQ

How much does Cal State Bakersfield spend on NIL in 2026?

Cal State Bakersfield is estimated to spend $800K on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #345 nationally among Division I programs.

What conference does Cal State Bakersfield play in?

Cal State Bakersfield competes in the Big West at the Lower-Tier level.

Which Cal State Bakersfield sport gets the most NIL money?

Men's Basketball is Cal State Bakersfield's top NIL-funded sport with approximately $500K in estimated 2026 spending.

How does Cal State Bakersfield compare to other Big West schools?

Cal State Bakersfield's $800K NIL budget can be compared against every Big West program and all 357 Division I schools on The Sideline's NIL Tracker.

Where does Cal State Bakersfield's NIL money come from?

Cal State Bakersfield's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.

Discussion

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Quick Stats

National Rank#345
ConferenceBig West
DivisionLower-Tier
Est. Total Spend$800K
Primary SportMen's Basketball

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