Cal Poly is a Big West program with FCS football.
Football is estimated at $0.7-1M for 2025-26. The San Luis Obispo market and Central Coast proximity give athletes reasonable commercial NIL access.
TS
The Sideline Staff·NIL DeskCal Poly NIL Spending — $1.8M Est. 2026
Estimated NIL Spend
$1.8M
2025–26 est.
Top Sport
Football
$1M
Cal Poly is a Big West program with FCS football.
Football is estimated at $0.7-1M for 2025-26. The San Luis Obispo market and Central Coast proximity give athletes reasonable commercial NIL access.
The $1.8M figure above combines two sources permitted under the House v. NCAA settlement: Cal Poly's direct revenue-share allocation and third-party collective deals funded by boosters, alumni, and corporate sponsors. We compile it from publicly disclosed contracts, collective funding announcements, athletic department reporting, and cross-referenced industry valuations, with Football the largest single-sport allocation at $1M.
Cal Poly is estimated to spend $1.8M on NIL in the 2025–26 athletic year, including revenue-sharing allocations and third-party collective deals. This ranks #237 nationally among Division I programs.
Cal Poly competes in the Big West at the Lower-Tier level.
Football is Cal Poly's top NIL-funded sport with approximately $1M in estimated 2026 spending.
Cal Poly's $1.8M NIL budget can be compared against every Big West program and all 357 Division I schools on The Sideline's NIL Tracker.
Cal Poly's NIL budget combines two sources: the school's direct revenue-share allocation (capped at roughly $20.5M industry-wide following the House settlement) and third-party collective deals funded by boosters, alumni, and corporate sponsors.
Create a free account to share intel, analysis, and insights on this program's NIL situation.
Alabama won the 2017 national title on a second-and-26 touchdown pass in overtime.
Stack Cal Poly against any other program — side-by-side NIL spend by sport.
Compare Now
Free Weekly Newsletter
Every Sunday — top stories, transfer portal moves, NIL headlines, and the week's biggest plays. No spam, just sports.
Delivered every Sunday. Unsubscribe anytime.