The Sideline NIL ReportBradley Men's Basketball
Bradley sideline stock
Gus Rugaard
G · Sophomore · #23 · 6' 1" · 180 lbs
From Morton, IL
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Sideline market estimate
$177K
Bradley sideline stock
Gus Rugaard
G · Sophomore · #23 · 6' 1" · 180 lbs
From Morton, IL
Loading live player file…
Sideline market estimate
$177K
Bradley sideline stock
G · Sophomore · #23 · 6' 1" · 180 lbs
From Morton, IL
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Sophomore
Jersey
#23
Height
6' 1"
Weight
180 lbs
Hometown
Sideline market estimate
$177K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Gus Rugaard is a 6' 1" 180 lbs Sophomore Guard for Bradley and is listed by ESPN from Morton, IL. The Sideline places the player 7th within the current Bradley men's basketball roster. The $177K headline is The Sideline's best current estimate and $177K is the allocation used to reconcile the sport pool.
Pool share by sport
4.5%
Men's Basketball pool: $3.9M
Pool share of school
2.5%
Bradley roster market: $7.15M
Roster dollars tracked
$3.9M
Bradley Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Morton, IL
Roster status
Active
Current listing
Bradley Braves
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Gus Rugaard, the current roster role, class, recruiting signal, program market, and available market evidence produce a $177K headline case.
The visible base estimate is $177K. The pool-accounting allocation is $177K, equal to about 4.5% of the Bradley men's basketball market. The player ranks 7th on that roster.
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