Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Caleb Moyer, the current roster role, class, recruiting signal, program market, and available market evidence produce a $71K headline case.

The visible base estimate is $71K. The pool-accounting allocation is $53K, equal to about 1.7% of the Bowling Green football market. The player ranks 13th on that roster.

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NIL coverage and deal chatter

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