The Sideline NIL ReportBaylor Men's Basketball
Baylor sideline stock
Will Kuykendall
G · Sophomore · #2 · 6' 2" · 176 lbs
From Santa Maria, CA
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Sideline market estimate
$20K
Baylor sideline stock
Will Kuykendall
G · Sophomore · #2 · 6' 2" · 176 lbs
From Santa Maria, CA
Loading live player file…
Sideline market estimate
$20K
Baylor sideline stock
G · Sophomore · #2 · 6' 2" · 176 lbs
From Santa Maria, CA
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Sophomore
Jersey
#2
Height
6' 2"
Weight
176 lbs
Hometown
Sideline market estimate
$20K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Will Kuykendall is a 6' 2" 176 lbs Sophomore Guard for Baylor and is listed by ESPN from Santa Maria, CA. The Sideline places the player 10th within the current Baylor men's basketball roster. The $20K headline is The Sideline's best current estimate and $20K is the allocation used to reconcile the sport pool.
Pool share by sport
0.4%
Men's Basketball pool: $4.45M
Pool share of school
0.1%
Baylor roster market: $30.95M
Roster dollars tracked
$4.45M
Baylor Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Santa Maria, CA
Roster status
Active
Current listing
Baylor Bears
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Will Kuykendall, the current roster role, class, recruiting signal, program market, and available market evidence produce a $20K headline case.
The visible base estimate is $20K. The pool-accounting allocation is $20K, equal to about 0.4% of the Baylor men's basketball market. The player ranks 10th on that roster.
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Other Baylor G estimates.
