The Sideline NIL ReportAuburn Men's Basketball
Auburn sideline stock
CJ Williams
G · Senior · #13 · 6' 2" · 185 lbs
From DeLand, FL
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Sideline market estimate
$383K
Auburn sideline stock
CJ Williams
G · Senior · #13 · 6' 2" · 185 lbs
From DeLand, FL
Loading live player file…
Sideline market estimate
$383K
Auburn sideline stock
G · Senior · #13 · 6' 2" · 185 lbs
★★★★★3★ RecruitFrom DeLand, FL
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Senior
Jersey
#13
Height
6' 2"
Weight
185 lbs
Hometown
Sideline market estimate
$383K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
CJ Williams is a 6' 2" 185 lbs Senior Guard for Auburn and is listed by ESPN from DeLand, FL. The Sideline places the player 5th within the current Auburn men's basketball roster. The $383K headline is The Sideline's best current estimate and $383K is the allocation used to reconcile the sport pool.
Pool share by sport
5.9%
Men's Basketball pool: $6.5M
Pool share of school
1.0%
Auburn roster market: $39.2M
Roster dollars tracked
$6.5M
Auburn Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
DeLand, FL
Roster status
Active
Current listing
Auburn Tigers
Recruit rating
3-star
Recruiting profile
3-star / No. 1255 nationally
Rating: 0.8589
High school: Deerfield Academy
From: Deerfield, MA
Class: 2024 / OT
Transfer history
Hawai'i to Undecided
2024 portal cycle / Dec 4, 2023 / Immediate
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For CJ Williams, the current roster role, class, recruiting signal, program market, and available market evidence produce a $383K headline case.
The visible base estimate is $383K. The pool-accounting allocation is $383K, equal to about 5.9% of the Auburn men's basketball market. The player ranks 5th on that roster.
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Other Auburn G estimates.
