Alabama · football

Keelon Russell

QB · Freshman · #12 · 6' 3" · 194 lbs

From Duncanville, TX

Estimated 2026 NIL Value

$460K to $1.35M

Midpoint estimate: $840Kmedium confidence

How we got there

Alabama total NIL spend$49M
Football pool share$38.22M
Average per roster spot$364K
Position (QB) multiplier14.00x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Alabama QBs

Cade Carruth

Senior · #16

$2.8M

John Cooper

Sophomore · #19

$1.6M

John Gazzaniga

Freshman · #13

$840K

Austin Mack

Sophomore · #10

$1.6M

ESPN profile