The Sideline NIL ReportAlabama Football
Alabama sideline stock
Keelon Russell
QB · Sophomore · #12 · 6' 3" · 201 lbs · 5★ recruit
From Duncanville, TX
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Sideline market estimate
$2M
Alabama sideline stock
Keelon Russell
QB · Sophomore · #12 · 6' 3" · 201 lbs · 5★ recruit
From Duncanville, TX
Loading live player file…
Sideline market estimate
$2M
Alabama sideline stock
QB · Sophomore · #12 · 6' 3" · 201 lbs
★★★★Live player file
Latest source check Aug 15, 2026
Position
Quarterback
Class
Sophomore
Jersey
#12
Height
6' 3"
Weight
201 lbs
Hometown
From Duncanville, TX
Sideline market estimate
$2M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 9, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
Keelon Russell is a 6' 3" 201 lbs Sophomore Quarterback for Alabama and is listed by ESPN from Duncanville, TX. The Sideline places the player 2nd within the current Alabama football roster and No. 71 nationally across the tracked NIL market. The $2M headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 9, 2026. It is not a reported contract or salary figure.
Pool share by sport
6.6%
Football pool: $30.3M
Pool share of school
4.5%
Alabama roster market: $44.65M
Roster dollars tracked
$30.3M
Alabama Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Duncanville, TX
Roster status
Active
Current listing
Alabama Crimson Tide
Recruit rating
5-star
Recruiting profile
5-star / No. 2 nationally
Rating: 0.9997
High school: Duncanville
From: Duncanville, TX
Class: 2025 / QB
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Keelon Russell, the current roster role, class, recruiting signal, program market, and available market evidence produce a $2M headline case.
The visible base estimate is $2M. The pool-accounting allocation is $2M, equal to about 6.6% of the Alabama football market. The player ranks 2nd on that roster and No. 71 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Alabama QB estimates.
