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NIL Spending Comparison · 2026

LSU vs Michigan

Head-to-head NIL spending breakdown for 2026. LSU spends approximately $1M (2%) more.

By the Numbers

Estimated NIL Spend
$42M
$41M
National Rank
#11
#12
Conference
SEC
Big Ten
Spending Gap
+$1M
-$1M

LSU — by sport

  • Football$24M
  • Men's Basketball$7M
  • Women's Basketball$6M
  • Baseball$3M
  • Olympic Sports$2M

Michigan — by sport

  • Football$22M
  • Men's Basketball$10.5M
  • Hockey$3M
  • Olympic Sports$5.5M

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