Player profileSouth Dakota Football
South Dakota · Football
DJ Howard Jr.
WR · Freshman · #85 · 6' 0" · 180 lbs
From Plant City, FL
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Estimated NIL value
$6.6K
South Dakota · Football
DJ Howard Jr.
WR · Freshman · #85 · 6' 0" · 180 lbs
From Plant City, FL
Loading live player file…
Estimated NIL value
$6.6K
South Dakota · Football
WR · Freshman · #85 · 6' 0" · 180 lbs
From Plant City, FL
Estimated NIL value
$6.6K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $6K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
DJ Howard Jr. is a 6' 0" 180 lbs Freshman Wide Receiver for South Dakota and is listed by ESPN from Plant City, FL. DJ Howard Jr. ranks 47th within the current South Dakota football roster. The modeled value is $6.6K, with $6K allocated to reconcile the sport pool.
Pool share by sport
0.4%
Football pool: $1.65M
Pool share of school
0.2%
South Dakota roster market: $2.9M
Roster dollars tracked
$1.65M
South Dakota Football pool-accounting sum
Recent game logs
0
No current game log available
Live player file
Last updated Sep 2, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#85
Height
6' 0"
Weight
180 lbs
Hometown
Plant City, FL
Roster status
Active
Current listing
South Dakota Coyotes
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For DJ Howard Jr., the current roster role, class, recruiting signal, program market, and available market evidence produce a $6.6K headline case.
The visible base estimate is $6.6K. The pool-accounting allocation is $6K, equal to about 0.4% of the South Dakota football market. The player ranks 47th on that roster.
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Other South Dakota WR estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
