What is Keith Lay's estimated 2026 NIL value?

Keith Lay carries a projected 2026 NIL range of $3K to $4K, with a midpoint of $3.5K.

How does Keith Lay's NIL estimate fit inside Jackson State's total?

Keith Lay's best current estimate is $3.5K. The pool-accounting allocation is $3.1K, about 0.1% of Jackson State's market index and 0.2% of the football pool.

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Player profileJackson State Football

Jackson State · Football

Keith Lay

Q: How confident is the model in Keith Lay's NIL number?

Watchlist confidence at 58 out of 100. We have enough context to frame the range, but not enough sourced detail to call it tight.

DB · Freshman · #28 · 6' 3" · 210 lbs

From Kosciusko, MS

Keith Lay is a 6' 3" 210 lbs Freshman Defensive Back for Jackson State and is listed by ESPN from Kosciusko, MS. Keith Lay ranks 75th within the current Jackson State football roster. The modeled value is $3.5K, with $3.1K allocated to reconcile the sport pool.

View Jackson State NIL Page Open School Hub ESPN player profile

Estimated NIL value

2026 value

$3.5K

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.

Pool-accounting allocation: $3.1K

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

0.2%

Football pool: $1.75M

Pool share of school

0.1%

Jackson State roster market: $4.05M

Roster dollars tracked

$1.75M

Jackson State Football pool-accounting sum

Recent game logs

No current game log available

Sourced from

ESPN

College Football Data

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 1, 2026

Position

Defensive Back

Class

Freshman

Jersey

#28

Height

6' 3"

Weight

210 lbs

Hometown

Kosciusko, MS

Roster status

Active

Current listing

Jackson State Tigers

Connected sourcesESPN roster profile

Sideline Data Desk

Player market brief

2026 NIL Market Index

Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For Keith Lay, the current roster role, class, recruiting signal, program market, and available market evidence produce a $3.5K headline case.

The visible base estimate is $3.5K. The pool-accounting allocation is $3.1K, equal to about 0.2% of the Jackson State football market. The player ranks 75th on that roster.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology

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Where the number comes from

Aggregate roster market$4.05M

Football pool$1.75M

Player midpoint$3.5K

Confidence score58/100

Same-room comps

Other Jackson State DB estimates.

DJ Hill-Smith

Senior · #7

$18.8K

Swipe Marshall

Senior · #8

$18K

KJ Chisholm Jr.

Junior · #5

$16.5K

Mike Smith III

Junior · #4

$16K

Tyrese Buffkin

Senior · #23

$15K

Vernorrius Chaney

Senior · #13

$14.5K

ESPN profile

Player profileJackson State Football

Jackson State · Football

Keith Lay

DB · Freshman · #28 · 6' 3" · 210 lbs

From Kosciusko, MS

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Estimated NIL value

2026 value

$3.5K

Keith Lay

DB · Freshman · #28 · 6' 3" · 210 lbs

From Kosciusko, MS

Latest player news

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No recent player-specific coverage turned up for Keith Lay. The profile, current roster data, game history, and market estimate remain available above.