Player profileNorth Dakota Football
North Dakota · Football
Matt Lawson
RB · Junior · #4 · 5' 10" · 198 lbs
From Hoffman Estates, IL
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Estimated NIL value
$26.3K
North Dakota · Football
Matt Lawson
RB · Junior · #4 · 5' 10" · 198 lbs
From Hoffman Estates, IL
Loading live player file…
Estimated NIL value
$26.3K
North Dakota · Football
RB · Junior · #4 · 5' 10" · 198 lbs
★★★★★3★ RecruitFrom Hoffman Estates, IL
Estimated NIL value
$26.3K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $21.8K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Matt Lawson is a 5' 10" 198 lbs Junior Running Back for North Dakota and is listed by ESPN from Hoffman Estates, IL. Matt Lawson ranks 16th within the current North Dakota football roster. The modeled value is $26.3K, with $21.8K allocated to reconcile the sport pool.
Pool share by sport
1.4%
Football pool: $1.6M
Pool share of school
0.7%
North Dakota roster market: $3.15M
Roster dollars tracked
$1.6M
North Dakota Football pool-accounting sum
Recent game logs
1
Latest verified ESPN appearances
Live player file
Last updated Sep 1, 2026
Position
Running Back
Class
Junior
Jersey
#4
Height
5' 10"
Weight
198 lbs
Hometown
Hoffman Estates, IL
Roster status
Active
Current listing
North Dakota Fighting Hawks
Recruit rating
3-star
Recruiting profile
3-star / No. 1772 nationally
Rating: 0.8204
High school: Colony
From: Ontario, CA
Class: 2018 / DT
Transfer history
Illinois State to Undecided
2026 portal cycle / Dec 22, 2025 / Immediate
Northwestern to New Mexico State
2024 portal cycle / Nov 30, 2023 / Immediate
Fresno State to Undecided
2023 portal cycle / Apr 17, 2023 / Immediate
2026 season production
ESPN player feedRushing
46
Yards
2
Touchdowns
10
Carries
4.6
Average
12
Long
Receiving
1
Receptions
4
Yards
0
Touchdowns
4.0
Average
4
Long
Scoring
0
PASS
2
RUSH
0
Receptions
0
Returns
2
Touchdowns
0
2PT
Career history
| Season | Team | YDS | TD | CAR | AVG | LNG |
|---|---|---|---|---|---|---|
| 2024 | Illinois State Redbirds | 447 | 3 | 104 | 4.3 | 35 |
| 2025 | Illinois State Redbirds | - | - | - | - | - |
| 2026 | North Dakota Fighting Hawks | 46 | 2 | 10 | 4.6 | 12 |
| Career | All teams | 493 | 5 | 114 | 4.3 | 35 |
| Season | Team | REC | YDS | TD | AVG | LNG |
|---|---|---|---|---|---|---|
| 2024 | Illinois State Redbirds | 11 | 61 | 0 | 5.5 | 11 |
| 2026 | North Dakota Fighting Hawks | 1 | 4 | 0 | 4.0 | 4 |
| Career | All teams | 12 | 65 | 0 | 5.4 | 11 |
| Season | Team | YDS | YDS | TD | TD | LNG | LNG | ATT | FC |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | Illinois State Redbirds | 0 | 12 | 0 | 0 | 0 | 12 | 0 | 0 |
| Career | All teams | 0 | 12 | 0 | 0 | 0 | 12 | 0 | 0 |
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Matt Lawson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $26.3K headline case.
The visible base estimate is $26.3K. The pool-accounting allocation is $21.8K, equal to about 1.4% of the North Dakota football market. The player ranks 16th on that roster.
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Other North Dakota RB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
