Player profileWisconsin Football
Wisconsin · Football
Brady Bekkenhuis
OL · Freshman · #54 · 6' 7" · 310 lbs · 3★ recruit
From Arlington, MA
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Estimated NIL value
$50K
Wisconsin · Football
Brady Bekkenhuis
OL · Freshman · #54 · 6' 7" · 310 lbs · 3★ recruit
From Arlington, MA
Loading live player file…
Estimated NIL value
$50K
Wisconsin · Football
OL · Freshman · #54 · 6' 7" · 310 lbs
★★★★★4★ RecruitFrom Arlington, MA
Estimated NIL value
$50K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $40.8K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Brady Bekkenhuis is a 6' 7" 310 lbs Freshman Offensive Lineman for Wisconsin and is listed by ESPN from Arlington, MA. Brady Bekkenhuis ranks 70th within the current Wisconsin football roster. The modeled value is $50K, with $40.8K allocated to reconcile the sport pool.
Pool share by sport
0.2%
Football pool: $19.75M
Pool share of school
0.1%
Wisconsin roster market: $32.4M
Roster dollars tracked
$19.75M
Wisconsin Football pool-accounting sum
Recent game logs
0
No current game log available
Live player file
Last updated Sep 2, 2026
Position
Offensive Lineman
Class
Freshman
Jersey
#54
Height
6' 7"
Weight
310 lbs
Hometown
Arlington, MA
Roster status
Active
Current listing
Wisconsin Badgers
Recruit rating
4-star
Recruiting profile
4-star / No. 415 nationally
Rating: 0.8961
High school: Arlington
From: Arlington, MA
Class: 2026 / OT
Sideline Data Desk
Offensive-line value is driven by starting scarcity, retention importance, recruiting pedigree, and the premium attached to protecting high-value offenses. For Brady Bekkenhuis, the current roster role, class, recruiting signal, program market, and available market evidence produce a $50K headline case.
The visible base estimate is $50K. The pool-accounting allocation is $40.8K, equal to about 0.2% of the Wisconsin football market. The player ranks 70th on that roster.
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Other Wisconsin OL estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
