Player profileSouth Dakota Football
South Dakota · Football
DJ Kennard
DB · Sophomore · #31 · 6' 3" · 200 lbs
From Falls Church, VA
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Estimated NIL value
$6.1K
South Dakota · Football
DJ Kennard
DB · Sophomore · #31 · 6' 3" · 200 lbs
From Falls Church, VA
Loading live player file…
Estimated NIL value
$6.1K
South Dakota · Football
DB · Sophomore · #31 · 6' 3" · 200 lbs
From Falls Church, VA
Estimated NIL value
$6.1K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $5.6K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
DJ Kennard is a 6' 3" 200 lbs Sophomore Defensive Back for South Dakota and is listed by ESPN from Falls Church, VA. DJ Kennard ranks 50th within the current South Dakota football roster. The modeled value is $6.1K, with $5.6K allocated to reconcile the sport pool.
Pool share by sport
0.3%
Football pool: $1.65M
Pool share of school
0.2%
South Dakota roster market: $2.9M
Roster dollars tracked
$1.65M
South Dakota Football pool-accounting sum
Recent game logs
1
Latest verified ESPN appearances
Live player file
Last updated Sep 2, 2026
Position
Defensive Back
Class
Sophomore
Jersey
#31
Height
6' 3"
Weight
200 lbs
Hometown
Falls Church, VA
Roster status
Active
Current listing
South Dakota Coyotes
2026 season production
ESPN player feedDefense
3
Total tackles
3
Solo tackles
0
Sacks
0
Interceptions
0
Passes defended
0
Forced fumbles
Career history
| Season | Team | TOT | SOLO | SACK | INT | PD | FF | AST | YDS |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | South Dakota Coyotes | 11 | 5 | 0 | 0 | 1 | 0 | 6 | 0 |
| 2026 | South Dakota Coyotes | 3 | 3 | 0 | 0 | 0 | 0 | 0 | 0 |
| Career | All teams | 14 | 8 | 0 | 0 | 1 | 0 | 6 | 0 |
Sideline Data Desk
Defensive-back value reflects coverage scarcity, starting role, recruiting demand, and exposure in high-leverage matchups. For DJ Kennard, the current roster role, class, recruiting signal, program market, and available market evidence produce a $6.1K headline case.
The visible base estimate is $6.1K. The pool-accounting allocation is $5.6K, equal to about 0.3% of the South Dakota football market. The player ranks 50th on that roster.
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Other South Dakota DB estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
