What is TK Keys's estimated 2026 NIL value?

TK Keys's displayed value is $1M, reviewed August 19, 2026.

How does TK Keys's NIL estimate fit inside Tennessee's total?

TK Keys's best current estimate is $1M. The pool-accounting allocation is $1M, about 2.0% of Tennessee's market index and 3.2% of the football pool.

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Player profileTennessee Football

Tennessee · Football

TK Keys

Q: How confident is the model in TK Keys's NIL number?

High confidence at 96 out of 100. This value is strongly supported by current market evidence, roster role, and school-level spending context.

WR · Freshman · #5 · 6' 2" · 198 lbs

From Hattiesburg, MS

TK Keys is a 6' 2" 198 lbs Freshman Wide Receiver for Tennessee and is listed by ESPN from Hattiesburg, MS. TK Keys ranks 9th within the current Tennessee football roster and No. 428 nationally across the tracked NIL market. The $1M modeled value is calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.

View Tennessee NIL Page Open School Hub ESPN player profile

Estimated NIL value

2026 value

$1M

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.

Market benchmark: On3 published estimate .

Confidence meter

High confidence

This value is strongly supported by current market evidence, roster role, and school-level spending context.

Pool share by sport

3.2%

Football pool: $31M

Pool share of school

2.0%

Tennessee roster market: $50.95M

Roster dollars tracked

$31M

Tennessee Football pool-accounting sum

Recent game logs

No current game log available

Sourced from

ESPN

College Football Data

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 1, 2026

Position

Wide Receiver

Class

Freshman

Jersey

Height

6' 2"

Weight

198 lbs

Hometown

Hattiesburg, MS

Roster status

Active

Current listing

Tennessee Volunteers

Connected sourcesESPN roster profile

Sideline Data Desk

Player market brief

2026 NIL Market Index

The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For TK Keys, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1M headline case.

The visible base estimate is $1M. The pool-accounting allocation is $1M, equal to about 3.2% of the Tennessee football market. The player ranks 9th on that roster and No. 428 in The Sideline's national player index.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology