Player profileLouisville Football
Louisville · Football
Payton Cook
WR · Freshman · #84 · 6' 1" · 190 lbs · 3★ recruit
From Akron, OH
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Estimated NIL value
$166.5K
Louisville · Football
Payton Cook
WR · Freshman · #84 · 6' 1" · 190 lbs · 3★ recruit
From Akron, OH
Loading live player file…
Estimated NIL value
$166.5K
Louisville · Football
WR · Freshman · #84 · 6' 1" · 190 lbs
★★★★★3★ RecruitFrom Akron, OH
Estimated NIL value
$166.5K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $142.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Payton Cook is a 6' 1" 190 lbs Freshman Wide Receiver for Louisville and is listed by ESPN from Akron, OH. Payton Cook ranks 25th within the current Louisville football roster. The modeled value is $166.5K, with $142.5K allocated to reconcile the sport pool.
Pool share by sport
0.8%
Football pool: $17.55M
Pool share of school
0.4%
Louisville roster market: $36.25M
Roster dollars tracked
$17.55M
Louisville Football pool-accounting sum
Recent game logs
0
No current game log available
Live player file
Last updated Sep 2, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#84
Height
6' 1"
Weight
190 lbs
Hometown
Akron, OH
Roster status
Active
Current listing
Louisville Cardinals
Recruit rating
3-star
Recruiting profile
3-star / No. 665 nationally
Rating: 0.8822
High school: Archbishop Hoban
From: Akron, OH
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Payton Cook, the current roster role, class, recruiting signal, program market, and available market evidence produce a $166.5K headline case.
The visible base estimate is $166.5K. The pool-accounting allocation is $142.5K, equal to about 0.8% of the Louisville football market. The player ranks 25th on that roster.
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Other Louisville WR estimates.
Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.
