What is Seneca Willoughby's estimated 2026 NIL value?

Seneca Willoughby carries a projected 2026 NIL range of $277K to $452K, with a midpoint of $364.3K.

How does Seneca Willoughby's NIL estimate fit inside Bethune-Cookman's total?

Seneca Willoughby's best current estimate is $364.3K. The pool-accounting allocation is $364.3K, about 7.9% of Bethune-Cookman's market index and 22.8% of the men's basketball pool.

Back to Bethune-Cookman NIL School NIL Page School Hub

Player profileBethune-Cookman Men's Basketball

Bethune-Cookman · Men's Basketball

Seneca Willoughby

Q: How confident is the model in Seneca Willoughby's NIL number?

Watchlist confidence at 58 out of 100. We have enough context to frame the range, but not enough sourced detail to call it tight.

G · Senior · #3 · 6' 3" · 185 lbs

From Philadelphia, PA

Seneca Willoughby is a 6' 3" 185 lbs Senior Guard for Bethune-Cookman and is listed by ESPN from Philadelphia, PA. Seneca Willoughby ranks 1st within the current Bethune-Cookman men's basketball roster. The modeled value is $364.3K, with $364.3K allocated to reconcile the sport pool.

View Bethune-Cookman NIL Page Open School Hub ESPN player profile

Estimated NIL value

2026 value

$364.3K

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

22.8%

Men's Basketball pool: $1.6M

Pool share of school

7.9%

Bethune-Cookman roster market: $4.6M

Roster dollars tracked

$1.6M

Bethune-Cookman Men's Basketball pool-accounting sum

Recent game logs

Latest verified ESPN appearances

Sourced from

ESPN

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 2, 2026

Position

Guard

Class

Senior

Jersey

Height

6' 3"

Weight

185 lbs

Hometown

Philadelphia, PA

Roster status

Active

Current listing

Bethune-Cookman Wildcats

2026 season production

ESPN player feed

Season Averages

4.1

Points

3.4

Rebounds

2.7

Assists

0.8

Steals

0.3

Blocks

32.4

Field goal %

Season Totals

120

Points

Rebounds

Assists

Steals

Blocks

32.4

Field goal %

Season Misc Totals

DD2

TD3

EJECT

TECH

FLAG

Career history

Season-by-season production

All available college seasons

Season AveragesCareer totals included

Season	Team	PTS	REB	AST	STL	BLK	FG%	3P%	FT%
2024	Bethune-Cookman Wildcats	3.5	1.9	1.2	0.9	0.1	37.6	38.2	66.7
2025	Bethune-Cookman Wildcats	4.9	3.3	3.0	1.0	0.3	38.6	35.0	65.2
2026	Bethune-Cookman Wildcats	4.1	3.4	2.7	0.8	0.3	32.4	34.3	73.2
Career	All teams	4.2	2.8	2.3	0.9	0.3	36.3	35.6	68.2

Season TotalsCareer totals included

Season	Team	PTS	REB	AST	STL	BLK	FG%	3P%	FT%
2024	Bethune-Cookman Wildcats	119	63	41	31	5	37.6	38.2	66.7
2025	Bethune-Cookman Wildcats	156	107	95	31	10	38.6	35.0	65.2
2026	Bethune-Cookman Wildcats	120	98	78	24	9	32.4	34.3	73.2
Career	All teams	395	268	214	86	24	36.3	35.6	68.2

Season Misc TotalsCareer totals included

Season	Team	DQ	TECH	AST/TO	STL/TO
2024	Bethune-Cookman Wildcats	0	1	1.1	0.8
2025	Bethune-Cookman Wildcats	1	2	2.4	0.8
2026	Bethune-Cookman Wildcats	0	1	1.9	0.6
Career	All teams	1	4	1.8	0.7

Latest games

Prairie View A&M PanthersMar 11, 2026 · 71-670 PTS · 1 REB · 1 AST · 2 STL L

Florida A&M RattlersMar 6, 2026 · 81-775 PTS · 1 REB · 1 AST · 0 STL W

Southern JaguarsFeb 28, 2026 · 82-790 PTS · 0 REB · 1 AST · 1 STL W

Grambling TigersFeb 26, 2026 · 76-714 PTS · 4 REB · 1 AST · 0 STL W

Alabama A&M BulldogsFeb 21, 2026 · 85-763 PTS · 3 REB · 2 AST · 1 STL W

Alabama State HornetsFeb 20, 2026 · 82-715 PTS · 5 REB · 6 AST · 0 STL L

Jackson State TigersFeb 17, 2026 · 91-864 PTS · 3 REB · 1 AST · 1 STL L

Alcorn State BravesFeb 14, 2026 · 57-553 PTS · 5 REB · 4 AST · 1 STL

Connected sourcesESPN roster profileESPN career statistics and game logs

Sideline Data Desk

Player market brief

2026 NIL Market Index

Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Seneca Willoughby, the current roster role, class, recruiting signal, program market, and available market evidence produce a $364.3K headline case.

The visible base estimate is $364.3K. The pool-accounting allocation is $364.3K, equal to about 22.8% of the Bethune-Cookman men's basketball market. The player ranks 1st on that roster.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology

Stay in the school universe

School NIL Page

Bethune-Cookman NIL

Full school breakdown, roster search, market tiers, and position-by-position comps.

School Hub

Bethune-Cookman Community

News, discussion, fan context, and the broader program view beyond NIL dollars.

Latest player news

Loading the newest player-specific reporting…

Quick jump

Bethune-Cookman NIL pageOpen Bethune-Cookman school hubOpen All NIL playersBrowse

Where the number comes from

Aggregate roster market$4.6M

Men's Basketball pool$1.6M

Player midpoint$364.3K

Confidence score58/100

Same-room comps

Other Bethune-Cookman G estimates.

Rickey Mitchell Jr.

Junior · #2

$265K

Arterio Morris

Junior · #1

$201K

Tyler Andrews

Senior · #25

$151.5K

Trayvon Barbary

Senior · #24

$118K

Doctor Bradley

Senior · #13

$93.5K

Jakobi Heady

Senior · #0

$73.5K

ESPN profile

Player profileBethune-Cookman Men's Basketball

Bethune-Cookman · Men's Basketball

Seneca Willoughby

G · Senior · #3 · 6' 3" · 185 lbs

From Philadelphia, PA

Loading live player file…

Estimated NIL value

2026 value

$364.3K

Seneca Willoughby

G · Senior · #3 · 6' 3" · 185 lbs

From Philadelphia, PA

Season

Team

PTS

REB

AST

STL

BLK

FG%

3P%

FT%

2024

Bethune-Cookman Wildcats

3.5

1.9

1.2

0.9

0.1

37.6

38.2

66.7

2025

Bethune-Cookman Wildcats

4.9

3.3

3.0

1.0

0.3

38.6

35.0

65.2

2026

Bethune-Cookman Wildcats

4.1

3.4

2.7

0.8

0.3

32.4

34.3

73.2

Career

All teams

4.2

2.8

2.3

0.9

0.3

36.3

35.6

68.2

Season

Team

PTS

REB

AST

STL

BLK

FG%

3P%

FT%

2024

Bethune-Cookman Wildcats

119

37.6

38.2

66.7

2025

Bethune-Cookman Wildcats

156

107

38.6

35.0

65.2

2026

Bethune-Cookman Wildcats

120

32.4

34.3

73.2

Career

All teams

395

268

214

36.3

35.6

68.2

Season

Team

DD2

TD3

EJECT

TECH

FLAG

AST/TO

STL/TO

2024

Bethune-Cookman Wildcats

1.1

0.8

2025

Bethune-Cookman Wildcats

2.4

0.8

2026

Bethune-Cookman Wildcats

1.9

0.6

Career

All teams

1.8

0.7

Latest player news

Recent player-specific reporting from school and national college-sports sources, newest first. NIL and endorsement stories are marked when relevant.

No recent player-specific coverage turned up for Seneca Willoughby. The profile, current roster data, game history, and market estimate remain available above.