What is Jayden Reid's estimated 2026 NIL value?

Jayden Reid carries a projected 2026 NIL range of $694K to $1.13M, with a midpoint of $913K.

How does Jayden Reid's NIL estimate fit inside Northwestern's total?

Jayden Reid's best current estimate is $913K. The pool-accounting allocation is $913K, about 3.6% of Northwestern's market index and 24.3% of the men's basketball pool.

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Player profileNorthwestern Men's Basketball

Northwestern · Men's Basketball

Jayden Reid

Q: How confident is the model in Jayden Reid's NIL number?

Watchlist confidence at 58 out of 100. We have enough context to frame the range, but not enough sourced detail to call it tight.

G · Junior · #4 · 5' 10" · 160 lbs

From Westbury, NY

Jayden Reid is a 5' 10" 160 lbs Junior Guard for Northwestern and is listed by ESPN from Westbury, NY. Jayden Reid ranks 1st within the current Northwestern men's basketball roster. The modeled value is $913K, with $913K allocated to reconcile the sport pool.

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Estimated NIL value

2026 value

$913K

Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.

Confidence meter

Watchlist confidence

We have enough context to frame the range, but not enough sourced detail to call it tight.

Pool share by sport

24.3%

Men's Basketball pool: $3.75M

Pool share of school

3.6%

Northwestern roster market: $25.4M

Roster dollars tracked

$3.75M

Northwestern Men's Basketball pool-accounting sum

Recent game logs

Latest verified ESPN appearances

Sourced from

ESPN

College Sports Commission

CBS Sports

Yahoo Sports

Live player file

Roster, recruiting and production

Live sources connected

Last updated Sep 2, 2026

Position

Guard

Class

Junior

Jersey

Height

5' 10"

Weight

160 lbs

Hometown

Westbury, NY

Roster status

Active

Current listing

Northwestern Wildcats

2026 season production

ESPN player feed

Season Averages

10.1

Points

1.4

Rebounds

5.0

Assists

1.0

Steals

0.1

Blocks

39.0

Field goal %

Season Totals

342

Points

Rebounds

171

Assists

Steals

Blocks

39.0

Field goal %

Season Misc Totals

DD2

TD3

EJECT

TECH

FLAG

Career history

Season-by-season production

All available college seasons

Season AveragesCareer totals included

Season	Team	PTS	REB	AST	STL	BLK	FG%	3P%	FT%
2024	South Florida Bulls	6.8	2.3	3.1	1.2	0.0	43.6	47.5	77.1
2025	South Florida Bulls	12.6	2.6	3.6	1.8	0.0	39.2	35.8	78.7
2026	Northwestern Wildcats	10.1	1.4	5.0	1.0	0.1	39.0	31.7	82.0
Career	All teams	9.7	2.1	3.9	1.3	0.1	40.0	36.8	79.4

Season TotalsCareer totals included

Season	Team	PTS	REB	AST	STL	BLK	FG%	3P%	FT%
2024	South Florida Bulls	223	76	101	40	0	43.6	47.5	77.1
2025	South Florida Bulls	390	81	112	56	1	39.2	35.8	78.7
2026	Northwestern Wildcats	342	48	171	34	5	39.0	31.7	82.0
Career	All teams	955	205	384	130	6	40.0	36.8	79.4

Season Misc TotalsCareer totals included

Season	Team	DD2	TECH	AST/TO	STL/TO
2024	South Florida Bulls	1	0	2.1	0.8
2025	South Florida Bulls	1	1	1.4	0.7
2026	Northwestern Wildcats	0	1	2.7	0.5
Career	All teams	2	2	2.0	0.7

Latest games

Purdue BoilermakersMar 12, 2026 · 81-6819 PTS · 2 REB · 9 AST · 1 STL W

Indiana HoosiersMar 11, 2026 · 74-617 PTS · 5 REB · 6 AST · 1 STL W

Penn State Nittany LionsMar 10, 2026 · 76-6614 PTS · 0 REB · 9 AST · 2 STL L

Minnesota Golden GophersMar 8, 2026 · 67-660 PTS · 0 REB · 1 AST · 0 STL L

Purdue BoilermakersMar 5, 2026 · 70-6616 PTS · 0 REB · 4 AST · 2 STL W

Oregon DucksFeb 28, 2026 · 63-6211 PTS · 1 REB · 7 AST · 3 STL W

Indiana HoosiersFeb 25, 2026 · 72-682 PTS · 0 REB · 4 AST · 1 STL W

Maryland TerrapinsFeb 19, 2026 · 78-742 PTS · 0 REB · 4 AST · 4 STL

Connected sourcesESPN roster profileESPN career statistics and game logs

Sideline Data Desk

Player market brief

2026 NIL Market Index

Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Jayden Reid, the current roster role, class, recruiting signal, program market, and available market evidence produce a $913K headline case.

The visible base estimate is $913K. The pool-accounting allocation is $913K, equal to about 24.3% of the Northwestern men's basketball market. The player ranks 1st on that roster.

Roster biography fields are imported from ESPN. Rankings, ranges, confidence, and valuation analysis are produced and maintained by The Sideline. The figures are market estimates, not salary or contract disclosures.Read the Sideline NIL methodology

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Where the number comes from

Aggregate roster market$25.4M

Men's Basketball pool$3.75M

Player midpoint$913K

Confidence score58/100

Same-room comps

Other Northwestern G estimates.

Justin Mullins

Senior · #20

$673K

Blake Smith

Senior · #43

$497K

Jordan Clayton

Junior · #11

$380K

Max Green

Sophomore · #10

$275K

K.J. Windham

Sophomore · #24

$218K

Angelo Ciaravino

Sophomore · #44

$141.5K

ESPN profile

Player profileNorthwestern Men's Basketball

Northwestern · Men's Basketball

Jayden Reid

G · Junior · #4 · 5' 10" · 160 lbs

From Westbury, NY

Loading live player file…

Estimated NIL value

2026 value

$913K

Jayden Reid

G · Junior · #4 · 5' 10" · 160 lbs

From Westbury, NY

Season

Team

PTS

REB

AST

STL

BLK

FG%

3P%

FT%

2024

South Florida Bulls

6.8

2.3

3.1

1.2

0.0

43.6

47.5

77.1

2025

South Florida Bulls

12.6

2.6

3.6

1.8

0.0

39.2

35.8

78.7

2026

Northwestern Wildcats

10.1

1.4

5.0

1.0

0.1

39.0

31.7

82.0

Career

All teams

9.7

2.1

3.9

1.3

0.1

40.0

36.8

79.4

Season

Team

PTS

REB

AST

STL

BLK

FG%

3P%

FT%

2024

South Florida Bulls

223

101

43.6

47.5

77.1

2025

South Florida Bulls

390

112

39.2

35.8

78.7

2026

Northwestern Wildcats

342

171

39.0

31.7

82.0

Career

All teams

955

205

384

130

40.0

36.8

79.4

Season

Team

DD2

TD3

EJECT

TECH

FLAG

AST/TO

STL/TO

2024

South Florida Bulls

2.1

0.8

2025

South Florida Bulls

1.4

0.7

2026

Northwestern Wildcats

2.7

0.5

Career

All teams

2.0

0.7

Latest player news

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No recent player-specific coverage turned up for Jayden Reid. The profile, current roster data, game history, and market estimate remain available above.