Player profileNorthern Colorado Football
Northern Colorado · Football
Kenny Lueth
QB · Senior · #12 · 6' 4" · 235 lbs
From Rocklin, CA
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Estimated NIL value
$102.5K
Northern Colorado · Football
Kenny Lueth
QB · Senior · #12 · 6' 4" · 235 lbs
From Rocklin, CA
Loading live player file…
Estimated NIL value
$102.5K
Northern Colorado · Football
QB · Senior · #12 · 6' 4" · 235 lbs
Live player file
Latest source check Aug 29, 2026
Position
Quarterback
Class
Senior
Jersey
#12
Height
6' 4"
Weight
235 lbs
Hometown
From Rocklin, CA
Estimated NIL value
$102.5K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $93.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Kenny Lueth is a 6' 4" 235 lbs Senior Quarterback for Northern Colorado and is listed by ESPN from Rocklin, CA. Kenny Lueth ranks 3rd within the current Northern Colorado football roster. The modeled value is $102.5K, with $93.5K allocated to reconcile the sport pool.
Pool share by sport
5.8%
Football pool: $1.6M
Pool share of school
2.5%
Northern Colorado roster market: $3.8M
Roster dollars tracked
$1.6M
Northern Colorado Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Rocklin, CA
Roster status
Active
Current listing
Northern Colorado Bears
Recruit rating
2-star
Recruiting profile
2-star / No. 2723 nationally
Rating: 0.7800
High school: Rocklin
From: Rocklin, CA
Class: 2022 / QB
Transfer history
Northern Illinois to Northern Colorado
2025 portal cycle / Feb 11, 2025 / Immediate
2026 season production
ESPN player feedPassing
20
Completions
33
Attempts
60.6
Completion %
226
Yards
6.8
Average
1
Touchdowns
Rushing
16
Carries
90
Yards
5.6
Average
2
Touchdowns
22
Long
Scoring
0
PASS
2
RUSH
1
Receptions
0
RET
3
Touchdowns
0
2PT
Career history
| Season | Team | CMP | ATT | CMP% | YDS | AVG | TD | INT | LNG |
|---|---|---|---|---|---|---|---|---|---|
| 2026 | Northern Colorado Bears | 20 | 33 | 60.6 | 226 | 6.8 | 1 | 0 | 25 |
| Career | All teams | 20 | 33 | 60.6 | 226 | 6.8 | 1 | 0 | 25 |
| Season | Team | CAR | YDS | AVG | TD | LNG |
|---|---|---|---|---|---|---|
| 2026 | Northern Colorado Bears | 16 | 90 | 5.6 | 2 | 22 |
| Career | All teams | 16 | 90 | 5.6 | 2 | 22 |
| Season | Team | PASS | RUSH | REC | RET | TD | 2PT | PAT | FG |
|---|---|---|---|---|---|---|---|---|---|
| 2026 | Northern Colorado Bears | 0 | 2 | 1 | 0 | 3 | 0 | 0 | 0 |
| Career | All teams | 0 | 2 | 1 | 0 | 3 | 0 | 0 | 0 |
Latest games
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Kenny Lueth, the current roster role, class, recruiting signal, program market, and available market evidence produce a $102.5K headline case.
The visible base estimate is $102.5K. The pool-accounting allocation is $93.5K, equal to about 5.8% of the Northern Colorado football market. The player ranks 3rd on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Northern Colorado QB estimates.
