Player profileTennessee Football
Tennessee · Football
TK Keys
WR · Freshman · #5 · 6' 2" · 198 lbs
From Hattiesburg, MS
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Estimated NIL value
$1M
Tennessee · Football
TK Keys
WR · Freshman · #5 · 6' 2" · 198 lbs
From Hattiesburg, MS
Loading live player file…
Estimated NIL value
$1M
Tennessee · Football
WR · Freshman · #5 · 6' 2" · 198 lbs
Live player file
Latest source check Aug 29, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#5
Height
6' 2"
Weight
198 lbs
Hometown
From Hattiesburg, MS
Estimated NIL value
$1M
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 19, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThis value is strongly supported by current market evidence, roster role, and school-level spending context.
TK Keys is a 6' 2" 198 lbs Freshman Wide Receiver for Tennessee and is listed by ESPN from Hattiesburg, MS. TK Keys ranks 9th within the current Tennessee football roster and No. 383 nationally across the tracked NIL market. The $1M modeled value is calibrated against current market evidence reviewed August 19, 2026. It is not a reported contract or salary figure.
Pool share by sport
3.2%
Football pool: $31M
Pool share of school
2.0%
Tennessee roster market: $51.05M
Roster dollars tracked
$31M
Tennessee Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Hattiesburg, MS
Roster status
Active
Current listing
Tennessee Volunteers
Recruit rating
5-star
Recruiting profile
5-star / No. 13 nationally
Rating: 0.9933
High school: Hattiesburg
From: Hattiesburg, MS
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For TK Keys, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1M headline case.
The visible base estimate is $1M. The pool-accounting allocation is $1M, equal to about 3.2% of the Tennessee football market. The player ranks 9th on that roster and No. 383 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Tennessee WR estimates.
